C
Context
Context of the request
Give the model what it can't guess: sector, company size, constraints, decision history, expected register.
METHOD · PROMPT ENGINEERING
The CRAFT prompt method
Context · Role · Action · Format · Tone. Five dimensions every good prompt covers.
R
Role
Role the model plays
"You are the editorial assistant of the sales director of an industrial SME." The role frames register, references and trade-offs.
A
Action
Expected action
One verb, one task, clear limits: "draft a follow-up email in 80 words, no fluff, with one call to action". Not "can you help me".
F
Format
Format of the answer
Table, list, JSON, paragraph, email structure… No surprises — we spell out the expected shape.
T
Tone
Tone
Sober, factual, technical, warm, direct… Tone changes everything, especially in professional French.