CATALOG · AI TRAININGS

Generative AI Training Catalog

Thirteen offers across five formats — from the 2-hour IA Café to the 5-day Summer Camp immersion. Every training adapts to your sector, your tools and your real use cases.

Prices in € excl. VAT, travel costs not included.

SECTION 01 · DISCOVERY

Discovery

IA Café — Discovery Workshop

Duration
2h
For whom
Leaders, teams, associations and curious professionals who want to discover AI with no commitment
Level
Complete beginner, no prerequisites

« Il y a café, il y a IA. »

A relaxed 2-hour discovery session: see live what generative AI can and can't do on real cases, and map your quick-win opportunities — over coffee, no slides about the singularity. The ideal first step before a full training.

Programme

  • Round-table: where are you with AI today?
  • Live demo of 3 tools (ChatGPT, Claude, Gemini) on real cases
  • Collective exercise: co-build a prompt for your sector
  • Mini AI audit: spot your quick adoption opportunities
  • Open Q&A

You leave with

  • Recap of tools and resources shown
  • Summary of AI opportunities identified for your context
  • Access to the MAKIA Labs newsletter

Pricing

  • Individual / freelancer: 390 € excl. VAT (up to 10 people)
  • Company / team: on request (custom internal format)
  • Networking café: by invitation (MAKIA Labs events)
Book an IA Café

SECTION 02 · FLAGSHIP PROGRAMS

Flagship programs

2 days (14h) · max 8 people

Generative AI & Prompt Engineering

Duration
2 days (14h)
For whom
Professionals, freelancers and teams integrating AI into daily work
Level
Beginner → intermediate

Master how LLMs work and how to prompt them for precise, useful results, then build a reusable prompt library for your job.

Programme

  • Generative AI fundamentals: uses and limits
  • Anatomy of a prompt (role, context, task, format, constraints)
  • Advanced techniques: chain-of-thought, few-shot, persona
  • Sector use cases and light prompt automation (reusable templates)
  • Responsible AI: bias, hallucinations, verification
  • Building a personal / team prompt library

You leave with

  • Personalized prompt library (10+ key prompts)
  • Practical prompting guide (PDF)
  • MAKIA resource library access
  • Training certificate

Pricing

  • Individual / freelancer: 1,780 € excl. VAT
  • Company (group): 2,380 € excl. VAT
  • Multi-week format (2h sessions): on request
Discuss this training

Generative AI for Marketing & Content Strategy

Duration
2 days (14h)
For whom
Marketing teams, community managers, communications directors and creative freelancers
Level
Beginner → intermediate

Embed generative AI across your full marketing chain — from creative brief to editorial calendar to personalized messaging.

Programme

  • AI for marketing: tools and uses
  • Content generation: articles, social posts, newsletters
  • AI-assisted creative briefs and art direction
  • SEO and content strategy (audit, keywords, structure)
  • Editorial calendars and campaign plans
  • Message personalization by persona
  • Advanced tools: Midjourney, Canva AI, ChatGPT, Claude, Gemini
  • Ethics and authenticity

You leave with

  • Marketing prompt library (social, email, SEO, briefs)
  • AI-assisted editorial calendar template
  • Tone-personalization guide
  • Training certificate

Pricing

  • Individual / freelancer: 1,780 € excl. VAT
  • Company (group): 2,380 € excl. VAT
  • Multi-week format (2h sessions): on request
Discuss this training

AI for Managers

Duration
2 days (14h)
For whom
Managers, project leads, directors and team leads
Level
Beginner, no technical skills required

Understand the strategic and operational impact of AI on management, then build your adoption roadmap.

Programme

  • AI and management: opportunities, risks, impact
  • Spotting relevant use cases in your scope
  • Smart delegation: what AI can and can't do
  • Prompting for data analysis, minutes, syntheses, reports
  • AI change management and organizational maturity
  • Governance, oversight and AI adoption roadmap

You leave with

  • AI use-case map for your team
  • Managerial prompt library (meetings, feedback, reports, delegation)
  • AI adoption roadmap template
  • Training certificate

Pricing

  • Individual / freelancer: 1,780 € excl. VAT
  • Company (group): 2,380 € excl. VAT
  • Multi-week format (2h sessions): on request
Discuss this training

AI & Automation — Make / Zapier

Duration
2 days (14h)
For whom
Professionals automating processes without code (ops, marketing, HR, admin)
Level
Intermediate

Design and deploy no-code automations that embed AI into your daily workflows.

Programme

  • Automation principles and use cases
  • Make vs Zapier
  • Building first scenarios (triggers, actions, filters)
  • Connecting your tools (CRM, email, forms, Drive, Notion)
  • Embedding AI (ChatGPT, Claude) in scenarios
  • Document and follow-up automation
  • Error handling, testing, monitoring
  • Practical cases: client onboarding, automatic reporting, lead qualification

You leave with

  • 3 working Make/Zapier scenarios built in-session
  • Reusable workflow template library
  • Responsible-automation best-practice guide
  • Training certificate

Pricing

  • Individual / freelancer: 1,780 € excl. VAT
  • Company (group): 2,380 € excl. VAT
  • Multi-week format (2h sessions): on request
Discuss this training

SECTION 03 · ROLE-BASED TRAININGS

Role-based trainings

½ to 1 day · max 8 people

AI for HR & Recruitment

Duration
½ to 1 day
For whom
HR managers, recruiters, HR directors, office managers
Level
Beginner

Embed generative AI across the HR cycle — from sourcing to onboarding — while staying compliant and ethical.

Programme

  • AI in HR: uses and ethics
  • Job descriptions, offers and recruiter briefs
  • CV screening and synthesis
  • Structuring interviews (questions, scorecards)
  • Onboarding automation
  • AI and diversity (algorithmic bias)

You leave with

  • HR prompt pack (offers, interviews, onboarding, evaluation)
  • Candidate scorecard template
  • HR best-practice guide (bias, GDPR, responsibility)
  • Training certificate

Pricing

  • Half-day (½ d): 595 € excl. VAT
  • Full day (1 d): 1,190 € excl. VAT (company, up to 8 people)
  • Individual: 445 € excl. VAT (½ d) / 890 € excl. VAT (1 d)
Discuss this training

AI for Marketing & Communication

Duration
½ to 1 day
For whom
Marketing managers, communications project leads, community managers and creative teams
Level
Beginner → intermediate

An operational overview of the 2026 AI marketing landscape and how to industrialize it across your team.

Programme

  • 2026 AI marketing tool landscape
  • Content production: text, visuals, video, podcasts
  • Campaign optimization (assisted A/B testing, performance analysis)
  • AI-generated content strategy and calendars
  • Personalization at scale (emails, landing pages, ads)
  • AI-assisted competitive monitoring

You leave with

  • Full marketing prompt library (social, email, SEO, ads, visual briefs)
  • AI-assisted editorial calendar template
  • Comparison sheet of AI visual tools
  • Training certificate

Pricing

  • Half-day (½ d): 595 € excl. VAT
  • Full day (1 d): 1,190 € excl. VAT (company, up to 8 people)
  • Individual: 445 € excl. VAT (½ d) / 890 € excl. VAT (1 d)
Discuss this training

AI for Sales & Prospecting

Duration
½ to 1 day
For whom
Salespeople, business developers, founders and sales teams
Level
Beginner

Use AI across the full sales cycle — from prospecting to closing — with operational tools.

Programme

  • AI across the sales cycle (prospecting → closing)
  • Prospect-list generation and personalized outreach
  • High-impact outreach (email, LinkedIn, phone)
  • AI meeting prep (research, context, questions)
  • Smart automated follow-ups
  • Objection analysis and rebuttal support

You leave with

  • Sales prompt pack (prospecting, follow-ups, meeting prep, closing)
  • Sector-customizable outreach template
  • AI-assisted prospecting workflow (Make or Zapier)
  • Training certificate

Pricing

  • Half-day (½ d): 595 € excl. VAT
  • Full day (1 d): 1,190 € excl. VAT (company, up to 8 people)
  • Individual: 445 € excl. VAT (½ d) / 890 € excl. VAT (1 d)
Discuss this training

AI for Finance & Reporting

Duration
½ to 1 day
For whom
Financial controllers, CFOs, accountants, finance leads and analysts
Level
Intermediate (Excel/Sheets recommended)

Industrialize your financial analysis and reporting with AI, while keeping the audit trail.

Programme

  • AI for finance: current uses
  • Financial data analysis with ChatGPT/Claude (file upload)
  • Auto-generated dashboards and narrative reports
  • Recurring reporting automation (Make/Zapier)
  • Explaining complex data to non-finance audiences
  • Limits and precautions (verification, audit trail, responsibility)

You leave with

  • Finance prompt pack (analysis, report, synthesis, presentation)
  • Automated narrative-reporting template
  • Automatic reporting workflow (Make or Zapier)
  • Training certificate

Pricing

  • Half-day (½ d): 595 € excl. VAT
  • Full day (1 d): 1,190 € excl. VAT (company, up to 8 people)
  • Individual: 445 € excl. VAT (½ d) / 890 € excl. VAT (1 d)
Discuss this training

AI for Operations & Productivity

Duration
½ to 1 day
For whom
Ops managers, office managers, project leads and executive assistants
Level
Beginner → intermediate

Map your time-consuming tasks and deploy AI where it actually frees up daily time.

Programme

  • Mapping your time-consuming tasks
  • AI-assisted document and knowledge management
  • Automating repetitive processes (forms, emails, reporting)
  • Meetings (prep, note-taking, minutes)
  • AI-assisted project management
  • Tools: Notion AI, Google Workspace AI, Make, Claude Projects

You leave with

  • Personalized map of automatable tasks
  • Operations prompt pack (meetings, docs, reporting, emails)
  • Working document-automation workflow
  • Training certificate

Pricing

  • Half-day (½ d): 595 € excl. VAT
  • Full day (1 d): 1,190 € excl. VAT (company, up to 8 people)
  • Individual: 445 € excl. VAT (½ d) / 890 € excl. VAT (1 d)
Discuss this training

AI for Leadership & Strategy

Duration
½ to 1 day
For whom
Leaders, GMs, partners, exec-committee members and entrepreneurs
Level
No technical prerequisite, strategic-use focus

Make AI a real strategic lever for leadership in 2026: opportunities, governance and roadmap.

Programme

  • AI as a strategic lever for leaders in 2026
  • Mapping AI opportunities for your sector and organization
  • Augmented decision-making (data, scenarios, monitoring)
  • AI change management
  • AI governance (responsibility, ethics, legal)
  • Building an AI roadmap

You leave with

  • Strategic AI opportunity map
  • AI roadmap template (6–12 months)
  • AI governance guide for leaders
  • Training certificate

Pricing

  • Half-day (½ d): 595 € excl. VAT
  • Full day (1 d): 1,190 € excl. VAT (company, up to 8 people)
  • Individual: 445 € excl. VAT (½ d) / 890 € excl. VAT (1 d)

Also offered as an individual leadership session: on request (personalized coaching format). Can be paired with a custom MAKIA Labs strategic engagement (audit, roadmap, change management).

Discuss this training

SECTION 04 · TOOL TRAININGS

Tool trainings

3h per tool · max 6 people

AI Tool Trainings — ChatGPT, Claude, Gemini, Make, Lovable

Duration
3h per tool
For whom
Anyone wanting to quickly master a specific AI tool
Level
Beginner → intermediate (per tool)

Focused 3h sessions, one tool at a time, applied to your own real cases. Lunchtime (12h–15h) or half-day format.

Programme

  • ChatGPT: advanced use, prompting, custom GPTs, projects
  • Claude: Projects, long documents, response style
  • Gemini: Google Workspace, Deep Research, Gems
  • Make: no-code automation, first scenarios, API connections
  • Lovable: build a web app without code using AI

You leave with

  • A configuration / project built in-session (GPT / Project / scenario / app)
  • Shortcuts & best-practice sheet
  • MAKIA resources for the tool
  • Participation certificate

Pricing

  • Add-on module (on an existing training): 290 € excl. VAT (3h, per tool)
  • Standalone module: 490 € excl. VAT (3h, max 6 people)
  • Pack of 3 tools: on request (discount applies)
Discuss this training

SECTION 05 · IMMERSION

Immersion

AI Summer Camp — Intensive Immersion

Duration
3 to 5 days · max 15 participants
For whom
Professionals, teams and freelancers wanting to upskill intensively and collaboratively
Level
Beginner → advanced

An intensive, collective immersion — from fundamentals to Demo Day — at the MAKIA room in Montferrier-sur-Lez. Registrations open in April; intra-company on request.

Programme

  • D1 Foundations: generative AI, essential prompting, tool tour
  • D2 Hands-on by trade: sector use cases, advanced prompts, first deliverables
  • D3 Automation: Make/Zapier, connecting tools, building workflows
  • D4 Strategy & deployment: AI mapping, team adoption, governance
  • D5 Demo Day: each participant presents their AI project, pitch & feedback

You leave with

  • A personal or team AI project presented on Demo Day
  • Full MAKIA resource pack (prompts, templates, guides)
  • MAKIA alumni community access
  • IA Summer Camp certificate

Pricing

  • 3-day format: 3,570 € excl. VAT / pers.
  • 5-day format: 5,950 € excl. VAT / pers.
  • Company (private group): on request

Held each July–August at the MAKIA room in Montferrier-sur-Lez. Registrations open in April; intra-company on request.

Discuss this training

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