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Flagship programs
Generative AI for Marketing & Content Strategy
Produce more content, better, without losing your days to it.
Objectives
Objectives
Embed generative AI across your full marketing chain — from creative brief to editorial calendar to personalized messaging.
Programme
Programme
- AI for marketing: tools and uses
- Content generation: articles, social posts, newsletters
- AI-assisted creative briefs and art direction
- SEO and content strategy (audit, keywords, structure)
- Editorial calendars and campaign plans
- Message personalization by persona
- Advanced tools: Midjourney, Canva AI, ChatGPT, Claude, Gemini
- Ethics and authenticity
For whom
For whom
Marketing teams, community managers, communications directors and creative freelancers
Prerequisites
Prerequisites
Beginner → intermediate
You leave with
You leave with
- Marketing prompt library (social, email, SEO, briefs)
- AI-assisted editorial calendar template
- Tone-personalization guide
- Training certificate